Rational Emotion - Annual Report for Ford Motors
2007, Design Language
This was the project that I came into Design Language for. George needed some assistance as it was a big project, and we worked so well together I stayed on for more than a year through several projects.
The annual report was commissioned by Ford through Razorfish / Avenue A to convey how much customers were using Ford’s online resources to research their buying of a car.
I was primarily responsible for researching stock photos, creating illustrations including the silhouettes and portrait images found in the book, with George guiding me on the look he wanted. I also did some layout and created a couple of the information graphics.
Design Language:
© 2007 Ford Motors, Razorfish/Avenue A
All images © 2002–2011 Drew Needham, except where otherwise indicated.
